Meet the Ali Behind Custom Alley
- Custom Alley
- Jul 7, 2015
- 2 min read
Creative, leader, personable…These are just some of what people have said about me all my life. My four younger siblings might swap leader for bossy and tha
t is fine by me because without my family I may never have found my niche.
I grew up the oldest of five children in Paterson, New Jersey and spent a lot of time in my uncle’s work room. He made slipcovers, too. I didn’t plan on following in his footsteps after I graduated from the Fashion Institute of Technology with a degree in fashion design. Nor was it part of the plan when I first moved to the Atlantic City area more than 30 years ago. During that time, I did a lot of dress making and made formal gowns for wedding parties and other events.
Even in 1984 as the manager of a home decorating department for a large fabric retailer and the liaison for the work room that did customized work, I couldn’t predict my design forte would be slipcovers. A few years later when the store closed, I had a child and decided to open Custom Alley; offering some sewing for interiors and dressmaking. As fate would have it, though, the requests coming in were overwhelmingly for slipcovers. So in 1990, I asked my uncle to teach me. I learned his tricks of the trade and he helped me develop the process I use today. That’s how slipcovers became my niche!
My first big break came when I began working with Here’s Hough Decorating on Long Beach Island. In the pre-digital age, I built a word-of-mouth clientele and expanded my business to include window treatments, bedding and anything you can imagine for interiors/exteriors.
Custom slipcovering is as much about the fabric as it is about making a house a home where memories are made.
For a quarter of a century, I’ve had the privilege of doing what I love and helping clients achieve their visions for their homes.
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